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Client: Tam Communications

Medium: Article
Audience: Business
Tone: Fun/Informal
Objective: Promotion

Your Call Is Important to Us...

Countless commercials promise audiences that operators are standing by. But how can their associated call centers possibly keep such a hefty pledge, when millions of TV viewers are just waiting to dial in as soon as that 800 number flashes across the screen? One answer is the PrimeTime product line from Blue Pumpkin Software of Mountain View. PrimeTime is work force management software for call centers that helps managers better organize their businesses and reduce costs. They can determine how many operators they need at various times in the day, create work and break schedules, monitor their call traffic, and much more.

We've created two CD-ROMs for Blue Pumpkin, the second a beefed-up version of the first, and both were written and produced by Senior Producer Siiri Tuckwood. The most recent CD features a very creative, Flash-based interface, designed by Art Director Sandra Silva, that directs users to a variety of company and product information. In addition to customer success stories, partner information, and the corporate basics, the CD includes detailed demos for each of the company's three products: PrimeTime, PrimeTime Enterprise, and PrimeTime Skills. The CD-ROM also features a Return On Investment calculator that shows users exactly how much they'll save on payroll and operations with PrimeTime. Tam integrator Karen Toensfeldt created the CD, including the animated demo screens, with MacroMedia Director.

The CD will be wielded by Blue Pumpkin's sales staff, and will also be used as a giveaway at trade shows.

"Tam Communications went way above the call of duty," said Shannon Hughes, Marketing Manager for Blue Pumpkin. "I really enjoyed working with them on both CD projects, and I look forward to working together again."


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