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Client: Hitachi Chemical
Diagnostics
Medium: Brochure/Collateral
Audience: Public
Tone: Corporate
Objective: Promotion
Corporate Overview
Hitachi Chemical Diagnostics is dedicated to dramatically improving the
quality of life for allergy patients around the globe.
HCD's revolutionary approach to allergy diagnosisa simple blood test that can identify up to 36
allergens in a single samplereplaces uncomfortable, imprecise skin tests, and can be supplemented
by a successful immunotherapy treatment that actually eliminates, rather than blocks, allergy symptoms.
This technology, known as MAST (Multiple Antigen Simultaneous Test), has been perfected over a development
period of more than 25 years. Since its inception in 1974, MAST has grown into a comprehensive testing
system, composed of frontier products that provide a quick, safe, and reliable alternative to traditional
procedures. Today HCD is the world's second largest producer of external allergy tests.
Hitachi Chemical Diagnostics is committed to furthering this legacy by researching, developing,
manufacturing, and marketing breakthrough products that deliver rapid diagnosis and treatment for
the millions of allergy sufferers worldwide.
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