Liquid Hot Magma

This year, DAC stood for Daredevil Aussie Commentator in the Magma booth. Professional presenter Simon Vance became Animal Planet's "Crocodile Hunter," applying snake-baiting, gator-wrestling enthusiasm to the untamed jungle that is chip design. In a booth sporting grass huts and a giant volcano, this fearless adventurer grappled with perilously shrinking time-to-market windows, facing even the bloodthirsty marketing people who demand them.

But luckily these threats were all safely enclosed in a Tam video/multimedia presentation. The program emulated the Crocodile Hunter's trademark style: extremism and humor meshed with facts and explanations, making it a playful, fun, and original way to learn about current design requirements and hear about the benefits of Magma's products straight from customers. The Crocodile Hunter's accented zeal gave the presentation unforgettable character and energy, ensuring that attendees held onto their Magma memories long after the show. And judging from the attendees standing five deep in the aisles, the presentation definitely hit its mark!


Other Tamgram articles:

• "That's a Lot of Water"
• "Your Call Is Important to Us..."
• "So Much at Steak"

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