Course Description: Business and Marketing Writing

Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe your boss made you the company writer, but you've never had any training. Or maybe you're just interested in a writing or marketing career.

Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company's image, and your chances of getting hired, promoted or applauded!

Using clear explanations, real-life examples, and an animated style, the course solidifies the relationship between business and marketing principles and written communications. You'll learn how business and marketing objectives affect writing choices. You'll get practical writing instruction in grammar, clarity, structure and more. You'll understand issues unique to this discipline, such as buzzwords, working with a team, and marketing ethics. Whether you seek to improve your own writing or learn to identify effective copy, this course will help you understand the power of writing—and use it to present a solid, cohesive message to your target audience.

By the end of this course, you will be able to:

• Unite marketing strategy with the written word
• Base writing decisions on business and marketing criteria
• Write or identify clear, effective copy that deliberately advances business and marketing goals
• Avoid and pinpoint common grammatical mistakes
• Understand the ethical choices of marketing writers and professionals
• Work with a team, client, boss or coworker to produce more effective projects